This is our brand manifesto

Read our “words to live by.” Our guiding principles articulated in a simple, high-level manifesto. Use it as a gut-check for tone when crafting your own communications.

As an alternative to reading, there’s no better way to experience our brand manifesto than through the voices of our children.


Our brand manifesto

There’s a place that stands for family, for healing and for hope. A place that provides a healthy safe haven for children to overcome their challenges and grow into strong, healthy, productive adults.

A place that strives to celebrate life. Not just fix life’s problems.

That place is The Children’s Center in Detroit.

Where every child deserves the chance to dream again. To be accepted and not judged. And to be welcomed with wide-open arms.

At The Children’s Center, we rebuild hope for children who struggle with unimaginable difficulties.

The pain of mental abuse. The scars of poverty. The burden of neglect.

We do it with compassion, dedication, and by applying the time-tested knowledge of our never-say-never staff.

We help children by looking at more than a single issue. We treat the whole child. We examine the barriers in the home, school or community. We work with the family who raises them. And we bring all our learning together to support their healing and get them on the road to a happier, more fulfilling childhood.

We do all of this by practicing evidence-based care. That means care that’s been tried and tested, proven to be effective to help children thrive. To empower their voices. And learn to self-advocate once they’re outside the comfort of our walls.

We do this for one reason — we’re passionate about healing children.

Because we know when you lift a child’s spirit, you ultimately lift an entire community.