Frequently asked questions

Where can I get a copy of The Children's Center logo?

To request a copy of The Children’s Center logo, submit a logo request.

How do I use the logo and signature?

The logo may be used on its own or in combination with the authorized signature. It should not be placed in configuration with any other words, symbols or elements in any manner that appears to be an alternate logo configuration. See Logo and Signature Usage Rules.

Can I create a logo for my service area or event?

Only if your program is separate from The Children’s Center, such as a community organization. However, you can create a memorable graphic identity for your program using a design, wordmark (stylized word) and/or color scheme along with The Children’s Center logo. This way, your program shares The Children’s Center’s strong, positive reputation while gaining its own distinctive look.

The Children’s Center Marketing Department can help you create an identity for your program and recommend external vendors, if necessary. If you do use an external vendor, ask them to review our Brand Standards.

I'm working with an external vendor. What information should I give them?
How should I use The Children's Center logo when partnering with another organization?

The guideline is that The Children’s Center logo should be sized relative to its role in the event. If The Children’s Center is one of two equal co-sponsors, both organizations’ logos should be the same size and have equivalent placement. If The Children’s Center is one of three supporting sponsors to another organization’s event, The Children’s Center logo should be the same size as the other supporters and smaller than the lead organization.

It’s best to consult with The Children’s Center Brand and Marketing Department early in the process to ensure proper logo usage.

Who needs these guidelines and why?

Just as we incorporate our mission into everything we do, we need to incorporate our brand into everything we say and do.

Everyone who works at The Children’s Center should be familiar with our brand story. This site will help you understand and use key words and ideas when you are representing The Children’s Center; whether you are building professional relationships, creating marketing materials, talking with prospective clients or alumni, working with donors or volunteers, or interacting with any other groups or individuals.

What do I do when I see an incorrect usage of The Children's Center logo?