Building a brand

Brand architecture

Whether we’re communicating our services, promoting an event or creating a campaign, everything maps to our master brand strategy. This keeps our brand consistent and on point.

It starts with The Children’s Center name and logo and extends to the brand identity guidelines outlined in this section (see links on the upper left side of this page—Logo and Marks, Guidelines, Tone & Voice, Color Palette, Typography, Resources & Templates, FAQ, Contact Us). Exceptions are few, and require special approval.